AnalyticsMarketing

Analytics Marketing Inc. was founded in July 2000 to provide management consulting services to growing businesses. The Managing Director and principal consultant is Ean Jackson.

This page answers the questions:

Who were your customers?
What did you do for them?

BC Biocarbon (6 months)

Consultant reporting to President and Board.
Develop marketing study for NRC-IRAP via Foresight Cleantech Incubator. Collaborate with Cleantech Executive in Residence to analyze market and develop a go-to-market strategy.
Develop fundraising campaign including business summary, pitch deck and collateral via Northern Development Initiative Trust.
Outcome: Exemplary reports and recommendations. Client actively pursuing $30M investment. Ongoing.

New Ventures BC (13 years)

Business mentor reporting to President and Board. Mentor reporting to Managing Director of New Ventures competition.
Evaluate business strategy. Advise regarding tactics to improve efficiency in all aspects of business, ability to obtain funding, new business development. Coach regarding business plan, investor “pitch”
Outcome: Mentee companies consistently top finishers in competition. Successfully coached 6 businesses to prize money

Innovation Island. (18 mos)

Consultant reporting to Executive Director
in collaboration with Executive in Residence, develop and deliver one day workshop on topic of entrepreneurship.
deliver workshop to communities on Vancouver Island and the Sunshine Coast areas of British Columbia, as needed.
Outcome: Outstanding success. 7 workshops completed. Ongoing

VIMFF (Vancouver International Mountain Film Festival) (4 years)

Business development consultant reporting to President and Board.
Responsible for fundraising outside of ticket sales. Obtain grant and sponsorship funds. Evaluate business strategy. Advise regarding tactics to improve efficiency in all aspects of business. Coach regarding business plan, investor “pitch”
Outcome: Consistent growth. Ongoing.

EMBERS Ventures. (24 mos)

consultant reporting to Executive Director
provide personal mentorship to qualified executives
develop and deliver series of half-day workshops on topic of sales,
Outcome: Outstanding success. 5 executives mentored. 3 workshops completed. Ongoing

CFA Sports Inc.

VP Sales and Marketing, Chairman
Privately held startup that provides free events for active people.
Develop business plan, online infrastructure using Drupal infrastructure. Internet marketing. Team building. Project management.
Grown to one of largest promoters of athletic events in Canada.
Outcome: Ongoing advisory board.

West Coast Grouting Ltd. (1 year)

VP Business Development reporting to President
Privately held company that provides infrastructure services to industry and government
Needed help acquiring new business, managing key accounts, marketing, Internet Marketing, website development
Sales Jumpstart. Lead generation using offshore human resources, browser-based management tools. 12:1 ROI
Outcome: Ongoing advisory board.

COAC – Carbon Offset Aggregation Cooperative. (16 mos)

consultant reporting to CEO
provide objective assessment of venture, recommend cost-saving, revenue-generating strategies and product development initiatives
provided interim business development leadership. Installed CRM, directed trade show initiative, established channel relationships and assisted with product development
Outcome: CEO died. Venture folded.

0896996 BC Ltd. (16 mos)

consultant reporting to CEO
assist with business strategy development, create business plan and investor collateral
Outcome: CEO died. Venture folded.

Analytics Online Marketing Inc. (18 mos)

President and majority shareholder
Privately-held start-up in the Internet Marketing space
Provided Internet Marketing audits, Internet Marketing strategy, SEO, assistance with website development for approximately 25 businesses in BC and California.
Outcome: Sold business

BC Innovative Clean Energy (ICE) Fund (3 mos)

consultant reporting to Director, Ministry of Small Business, Technology & Economic Development, province of British Columbia
evaluate business plans and funding proposals, make funding recommendations
clean energy, alternative power, energy-saving technologies
Outcome: Successfully closed third round of funding.

Zoom Data Systems Inc. (6 mos)

Management Consultant reporting to CEO and Board
Privately held provider of Internet secure file transfer service
Product not selling. Company running-out of funds.
Developed investor collateral. Pitched to 46 qualified investors.
Test-marketed flagship product to over 100 prospective customers, channel partners and licensees worldwide in multiple vertical markets.
Outcome: Identified product deficiencies. Unable to raise sufficient funds to continue.

Discovery Software Ltd. (9 mos)

consultant, reporting to CEO
develop fundraising strategy
secure meetings with 25 sources of venture capital over 2 month period
develop comprehensive marketing analysis to identify alternative markets for flagship product
Outcome: New product launched.

Parasun Technologies Inc. (6 mos)

Management Consultant reporting to Chairman and Board
Privately held Internet Service Provider (ISP)
Needed help selling dial-up and broadband access division. Unsuccessfully attempted to find buyer for 18 months
Developed strategy. Assisted with valuation. Identified potential acquisition purchasers.
Outcome: Managed process to sale with multiple bidders and selling price that was 20% higher than most optimistic expectation

IPG – Initiatives Prince George (1 mos)

consultant reporting to Director, Business Development
developed and executed Branding and Marketing workshop aimed at improving the competitiveness of businesses in northern BC
Outcome: Overwhelming success

CPC Loyalty Communications Inc. (3 mos)

Internet Marketing, project management consultant reporting to President
Privately held company that provides marketing and promotional services to the pharmaceutical industry
Needed help with developing integrated marketing strategy for international insurance client.
Assisted with website development and online strategy. Developed scope of requirements. Crafted RFP and distributed to 72 interactive agencies. Interviews. Developed short list of recommendations.
Outcome. Very successful campaign. Contract completed. Ongoing advisory board.

Momentum Technologies Inc. (18 mos)

Western Canada Territory Manager reporting to President
Privately-held start-up in the offshore (India) software development industry
President needed help penetrating enterprise software accounts in Western Canada.
Developed and implemented sales and marketing strategy that resulted in several large enterprise contracts and a 15:1 ROI
Outcome. Company acquired for significantly more than expectations. Position eliminated at end of contract term.

Nomadic Collaboration Inc.(6 mos)

Management Consultant reporting to President and Board
Publicly traded software development company
Needed help with evaluating software, website development, Internet Marketing, M&A and overall business strategy
Assisted new President with evaluating vendors, vendor relationships, partners and existing technology infrastructure. Recommendations resulted in sweeping changes that dramatically cut costs.
Outcome: Project completed. Company acquired.

Canadian All.ca Online Inc. (6 mos)

CTO reporting to President and Board
Privately held startup in the web development and Internet Marketing space
Company had acquired roughly 100 Internet domains (.ca) that they wished to develop and promote. Needed leader with subject matter expertise and project management ability to develop properties from the technical and marketing perspectives.
Worked with Board to develop strategy. Created RFPs for contract web development, design and Internet Marketing. Interviewed ~60 contractors. Hired and project-managed contractors for website infrastructure, branding and online marketing.
Outcome: Funding was not completed. Project abandoned shortly after launch of Phase 1.

Software Capital Corporation (18 mos)

Vice President, Business Development reporting to Chairman and Board
Privately held startup in the software financing space
CEO had experienced highly successful exit when his publicly held financing company was purchased. After non-compete, CEO wanted to start new venture that was highly focused on financing niche markets
Needed leader with profile, domain expertise in enterprise software, large Rolodex and strong sales skills to manage software financing business
Developed sales strategy that focused on helping developers of enterprise software sell more (close more customers and close larger deals). Contracted offshore call center, used browser-based CRM software to saturate marketplace
Closed world’s 3rd largest software developer (SAP).
Outcome: Board determined financing used cars was more lucrative. Project abandoned.

Siegesoft Solutions / Zimtu Software (6 mos)

Management Consultant / Interim President reporting to Board
Publicly traded startup in the Internet security space
Company, a mining shell, had acquired several software assets that it wished to develop and promote. Needed leader with profile, subject matter expertise to develop and execute strategy
Engaged independent experts Gartner Group and Sierra Systems to audit the software and to assist with identifying target niches. Determined that software did not function and that cost to rebuild did not merit expense.
Outcome: Project abandoned.

Ikona Gear Inc. (3 mos)

Management Consultant (Internet Marketing) reporting to President
Publicly-traded startup in the licensing of gearing and power generation patents
Traditional industry. President needed expertise in website development and Internet Marketing to promote company to prospective licensees and investors
Developed Internet Marketing strategy. Managed RFP development, vendor selection, employee training.
Outcome: Project completed

Adoramapix Inc. (4 mos)

Marketing / Business Development consultant reporting to CTO
Privately-held business in New York in the photography sector needed help with identifying new markets for digital-to-print services
Conducted study to identify key assets, current markets, target audience, competition. Contacted top 10 players in each target market to determine interest in partnering and/or acquisition. Identified 3 significant new market opportunities that may result in 50:1 ROI
Outcome: Ongoing advisory board.

EPI Environmental Products Inc. (2 mos)

Marketing Manager, reporting to President
privately-held licensor of biodegradable plastics technology
developed draft Marketing and Internet Marketing strategies, consulted on issues related to sales channels, trade show strategies, represented firm at industry association
Outcome: Funding withdrawn.

Canadian Manufacturers and Exporters (6 mos)

Business Development consultant reporting to VP Western Region
National association that represents Canadian manufacturers needed help acquiring new members and promoting LEAN manufacturing initiative
Sales Jumpstart. Lead generation using offshore human resources, browser-based management tools. 7:1 ROI
Outcome: Contract extended to allow for hiring and mentoring of employee. Completed.

Oh Help Media Inc. (9 mos)

Management Consultant (Sales, Marketing, Strategy) reporting to CEO and Board
Privately-held startup in the Internet Marketing space
CEO needed help with all non-technical aspects of business
Created business plan. Developed sales and marketing strategy. Assisted with fundraising.
Outcome: $3M in committed funding fell through. Project abandoned.

VKI Studios Inc. (3 mos)

Business Development consultant reporting to President and Board
Privately-held early-stage company that provides Internet Marketing and related services needed help acquiring new business
Sales Jumpstart. Lead generation using offshore human resources, browser-based management tools.
Outcome: Contract completed. Full-time employee hired.

Volo Innovations Inc. (3 mos)

Business Development consultant reporting to President and Board
Privately-held startup that develops SaaS for fitness trainers. Needed help acquiring new business
Sales Jumpstart. Lead generation using offshore human resources, browser-based management tools.
Outcome: Contract completed. Employee hired.

2 Paths Solutions Inc. (6 mos)

Business Development consultant reporting to President
Privately held company that provides custom software development solutions to enterprise. Needed help acquiring new business, Marketing
Sales Jumpstart. Lead generation using offshore human resources, browser-based management tools. 8:1 ROI
Generated 52 qualified prospects
Outcome: Contract completed after being extended.

Bellwest Investments Ltd. (3 mos)

Marketing consultant reporting to President
Privately held company that provides business investment opportunities and immigration services to Asian investors
Needed help acquiring and qualifying new business. Focus on Internet Marketing
Developed online strategy. Assistance with website development and marketing message
Outcome: Contract completed

eReservation Systems Inc. (18 mos)

CTO / Chief Business Development Officer reporting to President
Publicly traded startup that provides online travel booking and affiliate marketing services
Needed help building technology infrastructure, marketing, Internet marketing strategy, project management.
Developed project scope. RFP. Vendor selection for website development, Internet Marketing, offline marketing and image. Assistance with fundraising and business plan
Outcome: Project completed to Phase 2. Insufficient funding led to abandonment of project

Media Mentors Inc. (3 mos)

Management Consultant reporting to President
Privately held startup that provides business development and promotional services to communications industry
Needed help building sales, marketing and technology teams. Business strategy. Fundraising.
Developed task descriptions, hiring criteria. Interviewed candidates. Made recommendations that led to hiring of launch team.
Outcome: Insufficient funding led to project being abandoned

New Heights Software Inc. (6 mos)

Special Projects consultant reporting to President
Privately held company that provides software for the telecommunications industry
Needed help selling $2M in excess inventory.
Developed project strategy. Identified prospective purchasers. Managed sale.
Outcome: Project completed. Company acquired.

NextPhase Strategies Inc. (18 mos)

VP Sales and Marketing reporting to President
Privately held company that provides branding and marketing services to growing businesses
Needed help growing business, building technology infrastructure, marketing, Internet marketing strategy, project management and team-building.
Outcome: Project completed. Employee hired. Ongoing advisory board.

SCS Solars Computing Systems Inc.

Marketing Consultant reporting to Chairman and Board
Publicly traded company that provides software to the travel industry
Chairman needed help with repositioning company in the online space
Develop business plan, marketing plan. Project management.
Outcome: Company failed to obtain funding and was delisted.

NCIX Computers Inc. (3 mos)

Management Consultant, Sales Mentor reporting to CEO
Privately held business that sells computers and related technology online and in retail stores in western Canada.
CEO needed help making 50+ salespeople more productive
Develop and deliver sales training curriculum.
Outcome: Marked increase in productivity of salesforce in subsequent quarters. Contract ongoing.

Sitemasher Inc. (6 weeks)

employee role reporting to President.
Privately held developer of hosted (SaaS) website development platform.
Needed well-connected person with enterprise / channel sales track record and domain expertise in web development to help sell licenses and develop sales channels (custom website developers)
Held focus groups with local website developers to identify key selling features. Recommended changes to sales and marketing strategy.
Outcome: Company acquired by Salesforce.com.

Jake Gordon & Associates (1 month)

Project Manager and Facilitator reporting to President
assisted with management and execution of SMB World 2005, an event in Vancouver, Canada that was focused on the challenges faced by growing businesses
emcee, facilitator of event
Outcome: Ongoing advisory board.

University of Phoenix, University of British Columbia, Simon Fraser University

Visiting Lecturer. Faculty of Business Administration.
Developed course curriculum, online infrastructure and taught 16 graduate (MBA) and undergraduate courses since 2001
Ongoing.

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