VP Emerging Media. Director Internet Marketing. Internet Marketing Strategist. Social Media Strategist. New Media Specialist. Online Marketing Director.
Summary
• 17 years of experience making the Internet work for business. Hands-on successes with start-up to enterprise.
• strong strategic understanding of trends and opportunities. Started-up and sold Internet Marketing consultancy. Have taught Internet Marketing at MBA level. Some agency experience. Long-standing board member of leading Internet Marketing association.
Attributes
• outstanding interpersonal skills
• focus on the customer. Aspire to role of trusted advisor
• resolute focus on ROI
• mentor, leader
• passion for leveraging technology to achieve business goals
Accomplishments
• respected visionary in field of web and online marketing. First to establish ISPs in Canada. First to focus on field of Internet Marketing. Early adopter of organic search, the mobile web and social media.
• using open source software (Drupal) and social media (Facebook, Twitter), created online community for active people that has become one of top in category worldwide
Professional Experience
CFA Sports Inc, North Vancouver, BC
Director
• started up online community for active athletes. Developed “online clubhouse” using Drupal. Integration of online/offline activities. Social media. One of largest communities of free athletic events in world.
Analytics Online Marketing Inc, North Vancouver, BC
President
• started up, developed and sold consultancy in Internet Marketing space
International Internet Marketing Association (IIMA), Vancouver, BC
Director
• communicate “the best in Internet Marketing” since 2003. Roles have included membership, special projects and events.
University of British Columbia (UBC), Vancouver, BC
Visiting Lecturer
• Teach Internet Marketing
University of Phoenix, (UOP), Burnaby, BC
Visiting Lecturer
• Teach eBusiness in MBA program
Canadian National 100K Run Team
Manager
• first known national team in the world to have an Internet presence.
Education and Training
International Internet Marketing Association (IIMA)
Director. Responsible for ongoing education at monthly meetings
University of British Columbia (UBC), Vancouver, BC
Certificate in Internet Marketing
Southern Methodist University (SMU), Dallas, TX
MS-EE. (Master of Science in Electrical Engineering). Specialization in Telecommunications Management
University of Western Ontario (UWO), London, ON
Bachelor of Arts. Specialization in Computer Science
Skills
• social media. Sure, I’ll be your friend on LinkedIn, Facebook or Twitter… but how will we measure the success of our relationship? Maintain several blogs. Strong interest in social media ROI.
• website development. Accomplished dabbler in HTML, but prefer open source CMS such as Drupal and WordPress and have built and managed dozens of websites with these tools. Most of my experience has been building online communities
• email newsletters. Have used multiple SaaS platforms including Constant Contact and iContact. Experimenting with PHPList.