Marketing

Vice President Marketing. Marketing Manager. Director of Marketing, Marketing Strategist. Chief Marketing Officer. Chief Evangelist. Marketing Consultant.

Summary

• 20 years of experience crafting and delivering marketing messages. Hands-on successes with start-up to enterprise.
• strong strategic understanding of marketing trends and opportunities. Have taught Marketing at MBA level.
• strong practical understanding of marketing as it relates to sales. Brand development. Market segmentation. Lead generation.
• Long-standing board member of leading Internet Marketing association.
• Accomplished public speaker. Product evangelist.

Accomplishments

• crafted business and marketing plans for six (6) technology ventures that resulted in successful funding
• designed business development initiative (Sales Jumpstart Program) that leveraged offshore human resources to produce sales leads for seven (7) businesses ranging to 15X ROI
• using open source software (Drupal) and social media (Facebook, Twitter), created online community for active people that has become one of top in category worldwide

Professional Experience

Analytics Marketing Inc, North Vancouver, BC
Managing Director
• business development consultancy. Contract VP Sales and Marketing/VP Business Development. Accountable for ROI on range of marketing projects from high level strategy to implementation of product marketing, PR, events and advertising
• develop strategic marketing plans in collaboration with C-Level executives and board members. Assist with fundraising
• competitive, new product, pricing analysis
• craft and monitor Internet marketing, social media initiatives

CFA Sports Inc, North Vancouver, BC
Director
• started up online community for active athletes. Currently one of largest communities of free athletic events in world.
• developed “Club Fat Ass” brand into most widely-recognized niche for long distance runners. Responsible for logo, value proposition for members and sponsors. Accountable for integration of online/offline activities.
• develop and execute PR campaigns. Have consistently grabbed attention of national and international television, radio, print and digital media
• Developed “online clubhouse” using Drupal open source software and organic Google search engine optimization. Oversee social media efforts with Facebook, Twitter

Analytics Online Marketing Inc, North Vancouver, BC
President
• started up, developed and sold consultancy in Internet Marketing space
• developed Internet Marketing audits as successful business development initiative resulting in majority of new clients and ongoing revenues
• outsourced technical aspects of production to SEO and related specialists. Contractor selection. Project management.

International Internet Marketing Association (IIMA), Vancouver, BC
Director
• Communicate “the best in Internet Marketing” since 2003.
• Collaborate with volunteer board to develop IIMA brand, value proposition to members and other stakeholders.
• Roles have included membership and events. Target market analysis and market segmentation. Competitive analysis. Product development around event content (topics, speakers).

University of British Columbia (UBC), Vancouver, BC
Visiting Lecturer
• Teach International Marketing

Simon Fraser University, (SFU), Burnaby, BC
Visiting Lecturer
• Teach entrepreneurship in faculty of Marketing

Education and Training

International Internet Marketing Association (IIMA)
Ongoing education at monthly meetings

University of British Columbia (UBC), Vancouver, BC
Certificate in Internet Marketing

Southern Methodist University (SMU), Dallas, TX
MS-EE. (Master of Science in Electrical Engineering). Specialization in Telecommunications Management

University of Western Ontario (UWO), London, ON
Bachelor of Arts. Specialization in Computer Science

Languages

• English, French, Spanish and German.

Typical Responsibilities